Central Wisconsin's Best Flooring Store
From helping you pick the best option to match your current style, to new flooring installation, we're here to help.
Stone Innovations, Inc.
Updating your existing flooring can be an overwhelming task. Whether you're trying to find flooring that will match your existing design or you want to totally revamp your current space. Stone Innovations will help bring all of your ideas together and may inspire some new ideas to take your space to the next level.
Your space should be beautiful, stylish, and functional. Let our designers help you select the ideal colors, textures, finishes, and styles to suit any project. Stone Innovations has a vast selection of floor coverings for a wide variety of applications, including residential use, new construction, remodeling, custom homes, multi-family units, and commercial applications.
We proudly offer a wide variety of flooring products from renowned brands like Southwind, Paramount, Dixie Home, MSI, and Trend,s just to name a few. We have a vast selection of the following:
Have more questions? Our experts would be happy to answer any questions you have. Our designers have the expertise to help you find the perfect flooring type to fit your home.
Our Flooring Process
Start Your Estimate
Reach out to one of our experienced designers to begin your flooring journey. We'll arrange for a design professional to visit your home, take accurate measurements, and discuss your vision and options. During this visit, we'll consider your style, budget, and the specific needs of each room to help you make an informed decision.
Visit Our Showroom
Stop by one of our showrooms in Plover, Appleton, Rhinelander, or Madison to explore our incredible selection of flooring options. From Premium Hardwoods and Luxury Vinyl Plank to Carpet, Laminate, Natural Stone, and Tile, our extensive inventory offers something for every taste and style. Our design team will guide you through the options, explaining the features and benefits of each material to help you find the perfect fit for your home.
Select Your Flooring
With options to suit every room and lifestyle, we make it easy to find flooring that matches your vision. Our design experts will help you choose materials that fit your aesthetic while balancing durability and budget. Whether you're looking for cozy carpet for a bedroom, durable tile for a bathroom, or elegant hardwood for your living room, we'll ensure your flooring complements your space beautifully.
Get Your Proposal
Once your choices are finalized, we'll provide you with a detailed proposal. This includes:
- A Floor Plan Blueprint: Verify our measurements and visualize the layout of your new flooring.
- Comprehensive Cost Estimate: A clear, transparent breakdown of the project price so there are no surprises.
This step ensures you have all the information you need before moving forward.
Set the Date
After finalizing your proposal, we'll place the order for your selected flooring materials and schedule the installation. If your new flooring is part of a larger kitchen or bathroom remodel, we'll coordinate timelines to ensure everything is completed in the correct order, minimizing disruption to your home.
Install Day
On the scheduled day, our professional installation team will arrive with your new flooring, ready to bring your vision to life. We handle every aspect of the installation, ensuring precise placement and a flawless finish. Once complete, we'll walk you through the results to ensure you're satisfied with your beautiful new floors.
Start Your Estimate
Reach out to one of our experienced designers to begin your flooring journey. We'll arrange for a design professional to visit your home, take accurate measurements, and discuss your vision and options. During this visit, we'll consider your style, budget, and the specific needs of each room to help you make an informed decision.
Visit Our Showroom
Stop by one of our showrooms in Plover, Appleton, Rhinelander, or Madison to explore our incredible selection of flooring options. From Premium Hardwoods and Luxury Vinyl Plank to Carpet, Laminate, Natural Stone, and Tile, our extensive inventory offers something for every taste and style. Our design team will guide you through the options, explaining the features and benefits of each material to help you find the perfect fit for your home.
Select Your Flooring
With options to suit every room and lifestyle, we make it easy to find flooring that matches your vision. Our design experts will help you choose materials that fit your aesthetic while balancing durability and budget. Whether you're looking for cozy carpet for a bedroom, durable tile for a bathroom, or elegant hardwood for your living room, we'll ensure your flooring complements your space beautifully.
Get Your Proposal
Once your choices are finalized, we'll provide you with a detailed proposal. This includes:
- A Floor Plan Blueprint: Verify our measurements and visualize the layout of your new flooring.
- Comprehensive Cost Estimate: A clear, transparent breakdown of the project price so there are no surprises.
This step ensures you have all the information you need before moving forward.
Set the Date
After finalizing your proposal, we'll place the order for your selected flooring materials and schedule the installation. If your new flooring is part of a larger kitchen or bathroom remodel, we'll coordinate timelines to ensure everything is completed in the correct order, minimizing disruption to your home.
Install Day
On the scheduled day, our professional installation team will arrive with your new flooring, ready to bring your vision to life. We handle every aspect of the installation, ensuring precise placement and a flawless finish. Once complete, we'll walk you through the results to ensure you're satisfied with your beautiful new floors.
Step-by-Step Instructions to Measure Your Space
Gather Tools
Tools and Materials Needed:
- Tape Measure: A retractable tape measure works best for accuracy.
- Paper: To sketch the layout of your space and jot down measurements.
- Pen or Pencil: For writing down your measurements.
- Calculator: To quickly calculate square footage.
List Your Rooms
Start by making a list of all the rooms where you plan to install new flooring. Having a clear list will help you stay organized and ensure no space is overlooked.
Tips for Accuracy!
- Include Closets or Nooks: If the room has closets or other small areas, measure and include them in the total.
Measure the Width of Each Room
- Use your tape measure to find the longest width of the room by measuring from one wall to the opposite wall.
- Write down the measurement, rounding up to the nearest foot for simplicity.
- Label the measurement clearly (e.g., "Living Room Width: 12 ft").
Tips for Accuracy!
- Measure Twice: Double-check your measurements to ensure accuracy.
Measure the Length of Each Room
- Measure the longest length of the room by measuring between the other two walls.
- Round this measurement up to the nearest foot as well and write it down.
- Label the measurement clearly (e.g., "Living Room Length: 15 ft").
Tips for Accuracy!
- Measure Twice: Double-check your measurements to ensure accuracy.
Calculate the Square Footage
- Multiply the width by the length to get the square footage of the room. Example: Width = 12 ft; Length = 15 ft ? 12 x 15 = 180 sq ft.
- Write down the results for each room.
Tips for Accuracy!
- Round Up: Flooring often comes in standard box sizes, so rounding up ensures you’ll have enough material, even accounting for cuts and waste.
Repeat for All Rooms
- Complete the same steps (Steps 3–5) for every room where you plan to install flooring.
- Keep the measurements organized by labeling each room individually.
Add the Total Square Footage
Add the square footage of all the rooms together to calculate the total flooring needed.
Example:
- Living Room: 180 sq ft
- Kitchen: 110 sq ft
- Hallway: 110 sq ft
- Total = 180 + 110 + 110 = 400 sq ft
Gather Tools
Tools and Materials Needed:
- Tape Measure: A retractable tape measure works best for accuracy.
- Paper: To sketch the layout of your space and jot down measurements.
- Pen or Pencil: For writing down your measurements.
- Calculator: To quickly calculate square footage.
List Your Rooms
Start by making a list of all the rooms where you plan to install new flooring. Having a clear list will help you stay organized and ensure no space is overlooked.
Tips for Accuracy!
- Include Closets or Nooks: If the room has closets or other small areas, measure and include them in the total.
Measure the Width of Each Room
- Use your tape measure to find the longest width of the room by measuring from one wall to the opposite wall.
- Write down the measurement, rounding up to the nearest foot for simplicity.
- Label the measurement clearly (e.g., "Living Room Width: 12 ft").
Tips for Accuracy!
- Measure Twice: Double-check your measurements to ensure accuracy.
Measure the Length of Each Room
- Measure the longest length of the room by measuring between the other two walls.
- Round this measurement up to the nearest foot as well and write it down.
- Label the measurement clearly (e.g., "Living Room Length: 15 ft").
Tips for Accuracy!
- Measure Twice: Double-check your measurements to ensure accuracy.
Calculate the Square Footage
- Multiply the width by the length to get the square footage of the room. Example: Width = 12 ft; Length = 15 ft ? 12 x 15 = 180 sq ft.
- Write down the results for each room.
Tips for Accuracy!
- Round Up: Flooring often comes in standard box sizes, so rounding up ensures you’ll have enough material, even accounting for cuts and waste.
Repeat for All Rooms
- Complete the same steps (Steps 3–5) for every room where you plan to install flooring.
- Keep the measurements organized by labeling each room individually.
Add the Total Square Footage
Add the square footage of all the rooms together to calculate the total flooring needed.
Example:
- Living Room: 180 sq ft
- Kitchen: 110 sq ft
- Hallway: 110 sq ft
- Total = 180 + 110 + 110 = 400 sq ft
Hardwood
Hardwood is naturally beautiful and timeless, making it one of the most popular flooring choices to this day. With various colors, textures, and styles, you should have no problem finding something that will fit your needs and budget. Breathe life into your living space, all while adding tremendous value to your home.
Luxury Vinyl
Luxury vinyl flooring products can replicate both tile and wood and add a stunning level of realism, all while creating a balance of style and functionality. Luxury vinyl flooring is highly affordable, durable, waterproof, pet-friendly, and easy to clean. The top layer is extremely resistant to gouges, scratches, and tears, and the use of recyclable and eco-friendly components in some products also aligns with sustainable living principles.
Carpeting
Carpeting offers warmth, texture, luxury, and style to any room and creates a comfortable atmosphere in any living space. With its wide range of colors, fibers, styles, patterns, and overall looks to choose from, the possibilities are endless. Let our design staff work with you, answer your questions, and help you make the choice for your home…and budget.
Laminate
Laminate is a versatile and affordable option and can mimic the look of hardwood floors or natural stone. Laminate offers a realistic look without the maintenance and care of its natural counterparts. Laminate comes in various colors, sizes, patterns, and designs and can work with any new or existing space. Sit down with our designers and find the perfect option for your space!
Tile and Backsplash
Tile is affordable and adaptable and provides endless possibilities to help create almost any look for your space. Tile is known for its durability and is perfect for high-traffic areas and areas that are prone to moisture. With its resistance to stains and scratches and being easy to clean, tile provides an elegance that is unbeatable.
